An anonymous reader shares a report: As it rushes to meet its pledge for “100 percent” of trips in electric vehicles by 2030, Uber is offering grants of $4,000 for drivers to swap their gas-guzzlers for zero-tailpipe emission vehicles. The company is also dropping its “Uber Green” branding in favor of the more simple “Uber Electric.”

Uber has said it will be completely carbon neutral in North America and Europe by 2030 and in all global markets by 2040. But when it first announced this pledge in 2020, it said it wouldn’t directly pay drivers to ditch their gas-burning vehicles in favor of EVs. Now, the company is reversing that decision in the hopes that direct payments can help accelerate EV adoption.