Digital downloads are products electronically accessible and Etsy is a legitimate platform where people can sell their digital creations. It includes fonts, logos, planners, custom website themes, graphics, PNGs, ebooks, digital arts, and social media templates.
Creators can start their online business and sell digital products by reaching a larger audience. Selling digital downloads can be an outstanding way to make passive income.
Planning to sell digital downloads on Etsy? This guide enables you to pick your niche, create your account on Etsy, and list your products for free.
How To Sell Digital Downloads On Etsy? 9 Steps Guide
This comprehensive side gig will explain the step-by-step method for selling digital downloads on Etsy.
1. Choose A Niche
You can search for different niches related to your interests and hobbies. Here are some popular digital products you can sell:
- Graphics
- Logos
- Business cards
- Social media templates
- Fonts
- Crafts patterns
- Handmade painting
- WordPress themes
- Journals
- Ebooks
- Spreadsheet templates
Choose a niche according to your interests and expertise. Check the listing products on Etsy and search for the total number of sales, reviews, and ratings of the digital shop.
Also Read: How To Make Money On eBay Without Selling Anything?
2. Research Your Targeted Audience
There are different tools available to find a profitable niche and related audience. Do more research on Etsy keywords related to your niche with the help of tools like:
- Ahrefs
- Google Keyword Planner
- Etsy search
- Social media
Ahrefs Tool And Google Keyword Planner: Use these tools to search the product’s search volume in the market for the high growth of your product.
Etsy Search: To target the audience, search for keywords related to your digital products in the Etsy search bar.
Social Media Accounts: You can advertise your digital downloads and target your audience with the help of social media accounts. These platforms guide you to what the audience wants. Platforms are:
3. Design Your Digital Product
Design your digital product for selling on the Etsy store. Try to create unique, eye-catching, and high-quality stuff according to the interests of your targeted audience. Keep an eye on your competitors and overview the items they are selling.
4. Create Your Product’s Thumbnail Designs
To launch your products on the market, create attractive thumbnail designs for your products. Use the different built-in templates available online to create the visuals for your digital downloads. Platforms you can use include:
If you are a graphic expert, you can also use software such as:
- Adobe Illustrator
- Adobe Photoshop
Some people who want to focus on growing and selling products can order thumbnails on the service platforms.
5. Register Your Store On Etsy
To set up a shop, register and create an Etsy seller account with essential information. You have to provide the following information.
- Unique and professional shop name
- Choose your shop’s location
- Conversational Language
- Attractive and decent shop logo for the profile
- Payment method
Be conscious that you enter all the authentic basic information needed to sell digital products on Etsy. It will be helpful for your audience to reach your store.
6. Add Your Digital Products To Your Etsy Account
Yeah! After creating an Etsy store, you can list your digital products. As a beginner, if you don’t know how to list accurately, watch tutorials or see the listings of others and implement the changes they are making.
Enter clear information about your product at the time of publishing digital products. The information is:
- Product Description
- Clear title keywords
- Price
- High-quality images
Use inventory management tools to automate your listing of items. You can create, update, and manage your listings from one location.
Enter the proper charges for your listing because Etsy charges 0.20% per listing item. Total selling charges are 6.5% per transaction of the sale price.
7. Use Marketing Strategies
To promote your products on social media, make a marketing plan. Proper marketing strategies include:
- Social media marketing
- Email Marketing
- Content Marketing
Social Media Marketing
Social media platforms allow you to share your digital products with your audience. Platforms used for social media marketing are:
- TikTok
People can buy your digital product by reaching out to these accounts. It will be a beneficial strategy for you to generate more revenue.
Email Marketing
This is an effective Etsy marketing strategy to build strong relationships with potential customers. Build a customer network by sending cold emails to their inboxes. Email messages contain information about your products. The information can be:
- New product offers
- Sale and discounts
Content Marketing
Content marketing is an important approach to advertising products on social media. You can make unique, informative, and valuable content about your digital products. Use engaging words and images for sharing content on social media platforms to build authority.
8. Customer Relationship Management System
It is an important factor in enhancing the growth of your business in the competitive market. Provide high-quality customer service. Use customer relationship software to manage client orders, deliveries, and support requests.
Tips To Improve Customer Service
- Quickly respond to the queries of customers
- Deliver an extra-free product by buying one digital download
- Take feedback and reviews from your buyers to improve your product quality
Benefits Of Offering Customer Services
- Good user experience
- Influence a positive impact on the reputation of your store in the market
- Earnings potential growth
9. Offer Discounts On Your Products
Most people prefer to buy products through sales offers. Give mega offers on specific events on your digital products to attract more customers. The more you offer discounts on digital products, the more your Etsy store grows in the digital market.
Frequently Asked Questions
Conclusion
Selling digital products is an effective way to make passive income, but more effort and hard work are required. We have shared above the complete process of selling digital downloads on Etsy.
Digital downloads are more profitable products due to no returns. They are considered as one-time investment digital assets that can make you recurring money.
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